Blog >> Behind the Scenes

Passing on Appreciation of Quality and Value

At Steed Armor, one of our biggest goals is to craft a product that can be appreciated across several generations of horsemen and horsewomen. We understand the deep seated passion that makes us who we are – a passion that is often passed down generation after generation.

What we specifically want to ensure is passed down, is the appreciation and experience of lasting quality. As well, the understanding and respect for what it takes to make that happen. We’re incredibly proud of our quality Merino Wool Saddle Liners. They’re made with only the finest Merino wool felted in a way to withstand the hard work we put in our saddles while setting up our horses for their best possible performance. Read more about our Merino wool!

You could say our drive to make a product that passes down this appreciation derives from the origins of our wool. This passion can be witnessed in the lives of the woolgrowers in Australia who diligently grow our fine Merino wool everyday. These family-owned farmers understand that they aren’t just growing wool, but are also responsible for sustaining a commodity and impression for generations to come. These woolgrowers are conscious of their natural resources, they are constantly coming up with innovative and sustainable farming techniques to keep the best Merino wool growing while preserving their lands, “We owe it to the land, we owe it to the property and I think we owe it to the next generation.”

With the daily finesse that’s involved in wool-growing, it’s no surprise that Australian wool farmers are currently growing the world’s best wool. We’re proud of our partnership with them and hope that by sharing their story we can help pass down the appreciation of quality and respect for our natural resources across generations.

Learn more about these Australian wool farmers in this video courtesy of Woolmark

Our True Passion

Thank you for being here and reading this first entry of the Steed Armor blog. I imagine there have never been more distractions for people to deal with than today, so your attention is greatly valued. And Steed Armor’s relationship with our partners and customers is my primary value. I hope to get to know you better as we grow.

You may know a little bit about Steed Armor by now, but please allow me to introduce myself – as I’d like to make this space a little bit more personal – my name is Justyna Thomson and I am the Founder of Steed Armor, as well as the creator of 100% Merino Wool Saddle Liners.

The idea to develop these saddle liners came to me at the back of my horse trailer when I was brushing away sweaty horsehair off my nice saddle pad. I gave up on the saddle liners I had, and was disappointed in how quickly they wore out. So, Steed Armor products are made by Equestrians, like me, for Equestrians, like you! And I sure hope you love them! To learn more about the development of these liners, please read Our Story on our website.

It’s been just over a month since our official launch. Our first saddle liners are in development and the first order of our Western Saddle Liners will be on their way soon. In the meantime, we are offering a pre-order discount. While our manufacturer is busy on our first order, we are working on sponsorships of competitive equestrians – my favorite part of any type of marketing efforts.

One of these Equestrians is a dedicated and successful WPRA barrel racer that I have been admiring for her horsemanship and consistency in the arena for years now. She asked for a custom size Merino Wool saddle liner to fit under her SKITO saddle pad and I couldn’t be happier making it for her. In fact, I couldn’t be happier growing this company.

There are thousands of motivating quotes out there, and one of them is about the importance of doing what you love. I can’t even describe how poignant that has become in my life. This past week, on our Facebook page, I shared a short video about an Australian Fashion Model who tells us about her down-to-earth upbringing on her family’s Merino Wool farm. I highlighted her Father’s words, “I don’t care what you do, as long as at the end of the day you have a goal and you’re passionate about it.”

Thank you again for this opportunity! Now go out there and do what you love!

Video from The Woolmark Company: The Source – Episode 7: T.A. Field Estates | Come home with Stephanie Field

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