Blog >> Behind the Scenes

Having a Goal We’re Passionate About

by | Jul 1, 2017 | Why We’re Doing This

Thank you for being here and reading this first entry of the Steed Armor blog. We’re completely aware that there have never been more distractions for people than today. That’s why your attention is greatly valued. And Steed Armor’s relationship with our partners and customers is paramount. I hope to get to know y’all better as we grow.

The idea to develop these saddle liners came to fruition at the back of the owner’s horse trailer when they were brushing away sweaty horsehair off their good saddle pads. They gave up on the saddle liners they had, and were disappointed in how quickly they wore out. So, Steed Armor products are made by Equestrians like you! And we hope you love them! To learn more about the development of these liners, please read Our Story on our website.

It’s been just over a month since our official launch. Our first saddle liners are in development and the first order of our Western Saddle Liners will be on their way soon. In the meantime, we are offering a pre-order discount. While our manufacturer is busy on our first order, we are working on sponsorships of competitive equestrians – our favorite part of marketing.

One of these Equestrians is a dedicated and successful WPRA barrel racer that the owner has looked up to for her horsemanship and consistency in the arena. She asked for a custom size Merino Wool saddle liner to fit under her SKITO saddle pad and we couldn’t be happier making it for her. In fact, we couldn’t be happier growing this company.

There are thousands of motivating quotes out there, and one of them is about the importance of doing what you love. Recently, on our Facebook page, we shared a short video about an Australian Fashion Model who tells us about her down-to-earth upbringing on her family’s Merino Sheep farm. I highlighted her Father’s words, “I don’t care what you do, as long as at the end of the day you have a goal and you’re passionate about it.”

Thank you for taking time to get to know us. Now go out there and do what you love!

Video from The Woolmark Company: The Source – Episode 7: T.A. Field Estates | Come home with Stephanie Field

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