Blog >> Behind the Scenes

Our True Passion

by | Jul 1, 2017 | Why We’re Doing This

Thank you for being here and reading this first entry of the Steed Armor blog. I imagine there have never been more distractions for people to deal with than today, so your attention is greatly valued. And Steed Armor’s relationship with our partners and customers is my primary value. I hope to get to know you better as we grow.

You may know a little bit about Steed Armor by now, but please allow me to introduce myself – as I’d like to make this space a little bit more personal – my name is Justyna Thomson and I am the Founder of Steed Armor, as well as the creator of 100% Merino Wool Saddle Liners.

The idea to develop these saddle liners came to me at the back of my horse trailer when I was brushing away sweaty horsehair off my nice saddle pad. I gave up on the saddle liners I had, and was disappointed in how quickly they wore out. So, Steed Armor products are made by Equestrians, like me, for Equestrians, like you! And I sure hope you love them! To learn more about the development of these liners, please read Our Story on our website.

It’s been just over a month since our official launch. Our first saddle liners are in development and the first order of our Western Saddle Liners will be on their way soon. In the meantime, we are offering a pre-order discount. While our manufacturer is busy on our first order, we are working on sponsorships of competitive equestrians – my favorite part of any type of marketing efforts.

One of these Equestrians is a dedicated and successful WPRA barrel racer that I have been admiring for her horsemanship and consistency in the arena for years now. She asked for a custom size Merino Wool saddle liner to fit under her SKITO saddle pad and I couldn’t be happier making it for her. In fact, I couldn’t be happier growing this company.

There are thousands of motivating quotes out there, and one of them is about the importance of doing what you love. I can’t even describe how poignant that has become in my life. This past week, on our Facebook page, I shared a short video about an Australian Fashion Model who tells us about her down-to-earth upbringing on her family’s Merino Wool farm. I highlighted her Father’s words, “I don’t care what you do, as long as at the end of the day you have a goal and you’re passionate about it.”

Thank you again for this opportunity! Now go out there and do what you love!

Video from The Woolmark Company: The Source – Episode 7: T.A. Field Estates | Come home with Stephanie Field

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